Best Buy Canada
- Best Buy Canada wanted a understand the impact of “future state” retail environments on buying behaviour.
- Best Buy felt that the only way to understand the impact and create the optimal solution was to use Instore Research’s award winning “Point of Decision” methodology.
- Establishing baseline metrics within the “Point of Decision” methodology for the current environment and then assessing the future state environments relative to baseline.
- Isolated key variables that impact buying behaviour and progressively modified environment for optimal result.
- Leveraged the insight to optimize the future state retail environment.
- Successful launch of the customer friendly “Best Buy Mobile” stores.