Best Buy Canada



  • Best Buy Canada wanted a understand the impact of “future state” retail environments on buying behaviour.
  • Best Buy felt that the only way to understand the impact and create the optimal solution was to use Instore Research’s award winning “Point of Decision” methodology.



  • Establishing baseline metrics within the “Point of Decision” methodology for the current environment and then assessing the future state environments relative to baseline.
  • Isolated key variables that impact buying behaviour and progressively modified environment for optimal result.



  • Leveraged the insight to optimize the future state retail environment.
  • Successful launch of the customer friendly “Best Buy Mobile” stores.