Whirlpool USA

 

Challenge

  • Whirlpool wanted to understand why a specific type of “dryer” was not selling well.
  • Whirlpool selected Instore Research’s “Point of Decision” methodology to understand the purchase decision and identify the problem.

 

Solution

  • Instore Research collaborated with one of Whirlpool’s retail partners and utilized the “Point of Decision” methodology to understand the purchase decision.
  • The research revealed why shoppers were not purchasing a specific type of “dryer”

 

Result

  • Whirlpool modified this range of products to better meet consumer needs.
  • Sales increased significantly