EthnoInsight™


Embed yourself with your consumer!

You need a research partner that can deliver break-through actionable insights.  EthnoInsight™ delivers. We conduct research at "The Moment of Usage/Experience".
  • See what they see.
  • Experience what they experience.
  • Think like they think.
  • Feel like they feel.

We seek out the right environment(s), the right moment(s) and the right ethnographic timeline to observe, listen and understand your consumer.

  • Instore research offers the most advanced and effective methodology for understanding your consumer.
  • EthnoInsight™ can be used to understand a broad variety of issues ranging from product usage to attitudes.

 

Key Features:

Proven Qualitative Research Methodology
  • Our experienced researchers will design a ethnographic timeline/discussion guide that will allow you to see through the eyes of your consumers.  Insight awaits.
Progressive Discussion Guide
  • The discussion guide is progressively modified after each consumer experience.
Filmed Responses (Optional)
  • You will not miss a moment of the action. Instore research allows you to watch each and every customer experience. We quickly edit, organize & review responses to highlight key insight.
The Right Environment at the Right Time
  • We observe & respondents over a pre-defined period of time.  This allows us to understand & break-down the experience.
Link to the Purchase Decision
  • We also allow clients to extend the ethnoinsight into the store to us to understand both the purchase decision and the moment of usage/customer experience.
The Right Respondents
  • No panels or professional survey takers. We randomly intercept respondents in the right environment