Point of Decision™
A research methodology that produces actionable break-through insight!
You need a research partner that can deliver break-through actionable insights. Point of Decision™ delivers. We conduct research "In The Moment" at the point of decision.
- No reliance on limited or faulty respondent memory.
- No proxies for the real environment.
- No professional survey takers.
- No consumer panels.
We seek out the right environment(s), the right moment(s) and the right survey instrument to observe, listen and understand your consumer.
- Instore research offers the most advanced and effective methodology for understanding the purchase decision and the purchase journey.
- Point of Decision™ can be used to understand a broad variety of issues ranging from pricing to switching behavior.
Proven Research Methodology
- Our experienced researchers will design a survey instrument that will allow you to see through the eyes of your consumers. Insight awaits.
- Some of the largest and most successful companies in the world use our approach to understand their shopper
The Right Environment at the Right Time
- No reliance on respondent memory or limited recall. We observe & interview respondents immediately after they interact with the target product/service. This allows us to understand & break-down the moment of truth.
The Right Respondents
- No professional focus group takers. We randomly intercept consumers in the target environment to ensure a representative sample.
Working with Your Retail Partner(If required)
- We have a long track record of working with the largest retailers in the world.