AWARD WINNING RESEARCH TOOLS
Point of Decision™
The most advanced & effective methodology for understanding the purchase journey and purchase decision.
Experience a qualitative research insight “break-through”! We observe/film/interview a small sample of shoppers at the point of decision.
The most advanced methodology for understanding the product/service experience and the purchase decision providing a powerful lens on your shopper.
Transform your understanding of the purchase decision into new strategies and product ideas. How do we take weak purchase drivers and improve them?