Embed yourself with your consumer! You need a research partner that can deliver break-through actionable insights. EthnoInsight™ delivers. We conduct research both at “The moment of decision” and “The Moment of Usage/Experience” creating a powerful lens on the entirety of the consumer experience
- See what they see.
- Experience what they experience.
- Think like they think.
- Feel like they feel.
We seek out the right environment(s), the right moment(s) and the right ethnographic timeline to observe, listen and understand your consumer.
- Instore research offers the most advanced and effective methodology for understanding your consumer.
- EthnoInsight™ can be used to understand a broad variety of issues ranging from product usage to guest experiences.
Proven Qualitative Research Methodology
- Our experienced researchers will design a ethnographic timeline/discussion guide that will allow you to see through the eyes of your consumers. Insight awaits.
Progressive Discussion Guide
- The discussion guide is progressively modified after each consumer experience.
Filmed Responses (Optional)
- You will not miss a moment of the action. Instore research allows you to watch each and every customer experience. We quickly edit, organize & review responses to highlight key insight.
The Right Environment at the Right Time
- We observe & respondents over a pre-defined period of time. This allows us to understand & break-down the experience.
Link to the Purchase Decision
- We also allow clients to extend the ethnoinsight into the store to us to understand both the purchase decision and the moment of usage/customer experience.
The Right Respondents
- No panels or professional survey takers. We randomly intercept respondents in the right environment